Olivia Meubles is a furniture store in Aubervilliers, France, offering modern furniture through both a physical showroom and an online store. In this project, I handled website development, social media marketing, and Google Ads management to improve online visibility and attract high-intent customers. This case study explains the strategy, execution, and results of building a complete digital presence for a furniture business in France.
Project Overview
Olivia Meubles is a furniture retailer based in Aubervilliers, France, operating both a physical showroom and an online store.
With a team of around 10 members, the company needed a stronger digital presence to support in-store sales, improve online visibility, and attract new customers through digital marketing channels.
The Challenge
Before my involvement, Olivia Meubles faced several challenges:
- An online presence that didn’t fully reflect the quality of their products
- Limited visibility on search engines
- Inconsistent social media activity
- No structured advertising strategy to drive qualified traffic
The goal was to build a professional digital foundation and actively use it to generate leads and sales.
My Role
I worked closely with the business to manage and execute their digital presence, covering three main areas:
🌐 Website Development
- Designed and developed a modern, user-friendly website
- Focused on clear product presentation and smooth navigation
- Optimized for performance, responsiveness, and customer trust
- Ensured the site supported both online browsing and in-store visits
📱 Social Media Marketing
- Managed social media presence and content direction
- Created consistent brand messaging across platforms
- Focused on product visibility, promotions, and customer engagement
- Supported brand awareness for both local and online audiences
📈 Google Ads Management
- Set up and managed Google Ads campaigns
- Targeted relevant keywords related to furniture and local searches
- Optimized campaigns to attract high-intent traffic
- Improved visibility for customers actively searching for furniture in France
Feedback Loops and Recovery Moments
After launching the new website and activating consistent digital marketing efforts, Olivia Meubles gained a clearer and more effective online presence that supported both online and in-store sales.
The redesigned website presented the furniture collections in a more structured and professional way, making it easier for visitors to explore products, understand the brand, and trust the business. The responsive design ensured a smooth experience across desktop and mobile devices, which is essential for customers browsing furniture online.
Through ongoing social media management, the brand achieved stronger visual consistency and more regular engagement with its audience. Product-focused content and promotional posts helped reinforce brand awareness and kept the business visible to potential customers on a day-to-day basis.
Google Ads campaigns further supported growth by placing Olivia Meubles in front of users actively searching for furniture in France. This increased qualified traffic to the website and helped align digital marketing efforts with real purchase intent.
Overall, the combination of website development, social media marketing, and Google Ads created a solid digital foundation that Olivia Meubles can continue to build on as the business grows.
